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TRAINING & MENTORING
THE CONTENTS
Our training courses are customized to your needs, your teams and your sector.
A discovery and audit meeting is necessary to adapt the content to its audience.
Training: Essentials of Product Marketing
2 days
- Presentation of the 4 pillars of the product offer (product, history, go-to-market, commercial offer)
- Product : positioning, strategic marketing, consumer segmentation, consumer needs
- Story : the different types of story, link with the brand and its platform, structure of a story and storytelling
- Commercial offer : Value chain, price and value, discovery, prioritization and commercial strategy
- Go-to-market : consumer experience, online & offline activation, budgeting & planning
- Short workshops by theme
Training: Brand and Stories
2 days
- Brand : creation of a brand platform, elements and processes (vision, mission, segmentations, territories, values, character, strengths
- Consumer and segmentation : motivation, chain of influence, point of contact, the different types of needs and their activations
- Story : different types of stories and key elements, structure of a story (content and media)
- Workshop by theme
Training: Innovation and Launch
2 days
- Prospective : analysis of trends and consumer practices, creation of a prospective and utopian universe
- Medium-term plan : strategic analysis, product positioning, range management, project and design innovation brief
- Launch of innovative products : internal and external change management, target evangelization, posture and leadership.
- Workshop by theme
Training: Product and Consumer Marketing
2 days
- Product : positioning, consumer segmentation, consumer needs (identification and analysis) Stakeholder needs Unique selling point, tagline
- Product line management : indicators, strategic marketing, different product situations and adapted strategies.
-Position of Product Manager responsible for the range : operations, stakeholder expectations, budgeting and planning, medium-term product plan, marketing development process
- Workshop by theme
Training: Go-to-market and commercial offer
2 days
- Story : different types of stories and key elements, structure of a story (content and media), story and product fit.
- Consumer and customer : needs, expectations, motivation and chain of influence, consumer experience, retail & web
- Planning and budgeting : creation of an execution and preparation schedule, upstream and downstream budgeting, measurement and ROI.
- Marketing : value chain, pricing and values, sales breakdown and analysis, customer discovery and business strategy
- Workshop by theme
Training: Sales & key account management
- Work in progress : Coming soon.
MENTORING
We offer flexible support – in person, remotely, or in a hybrid format – spanning several months to strengthen both professional posture and technical skills.
Why use an external mentor ? Because it's often easier to open up and grow with someone who has already overcome the challenges you face, far removed from internal politics.
Our mentors embody a unique balance between coach and guide : they are there to correct, support and help your talents work on their development areas with a clear objective – their full professional autonomy . This wealth of experience allows them to support talents with relevance and confidence .
Our approach to mentoring is fully tailored to your specific needs :
- Weekly one-hour remote sessions ,
- Monthly on-site immersion days .
Investing in mentoring means accelerating their professional development through the experience of those who have paved the way before you.
TIME SHARING
Are you facing a temporary overload , the launch of a strategic project , or an exceptional situation requiring specific expertise? Our part-time management solution meets this need precisely.
With Shaper and Mentor, you immediately benefit from the expertise of a pool of experienced senior executives and managers in the fashion and sports industries, without the constraints of recruitment or the need to restructure your organization.
Our intervention can be deployed at different levels of your company:
- Within your executive committee to temporarily strengthen your strategic vision
- With your senior managers to manage complex projects
- In direct support to your teams to assist them during critical phases
This flexible approach allows you to access high-level skills exactly when you need them, for the duration that suits you, while preserving the agility of your structure .
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