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Our Agency
Transforming your projects, ideas and innovations into a successful offering.
We base our know-how on 2 pillars:
The consumer , his motivations and his chains of influence.
The quality of the offer or the Business Pack , that is to say all the elements which surround the product at the time of its launch on the market.
The Consumer & their Community
"We know our consumer needs!" Yes, everyone knows them... in part. Are they prioritized? Do they match the target? Are they all known?
Does an athlete have exactly the same needs as a beginner? How many consumers will admit they don't know how to use certain features? Because it's always been like that, or because they don't dare admit it?
And who influences your consumers the most? The athletes? The media? The store assistants? Their friends? Their coaches?
Why do some brands perform well with a target audience while others struggle with even more effective products?
The strength of the offer
adapted
“Our product is better and yet it doesn’t work! ”
A great classic!
A product is not enough on its own, but its offer or its " Business Pack " is. What about its commercial offer? Its launch plan (go to market), its history? The perception of its brand?
The 4Ps will no longer be enough in our time, the weight and importance of communities have changed the rules of the game, a product must no longer only meet needs but must contribute to the community and to sport .
Do we have to outperform the competition in every aspect of the Business Pack? No! It's possible, but it's very expensive. Success depends on which lever to activate and where to allocate resources and energy.
Obvious? As always, yet so little implemented , because of belief, habit and overconfidence in one's product, brand or sales force.
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